Seems like all we hear these days is branding this, branding that. We must brand ourselves, professionally speaking, if we want to be taken seriously. If you’re looking for a job, that goes double for you.

But what happens when we have more than one interest that we’re trying to pursue; different images – sometimes conflicting – that we want to project and promote? Are we splitting ourselves in two? And if so, which self will win??

Yes folks, I myself am suffering from Multiple Branding Disorder. I currently have 3 online selves, sort of: one as Employment Counselor, one as MarCom Writer, and my third alter-ego, Comedy Writer. Since I have a lot of years of experience as a career counselor, I’ve mostly branded myself blogwise as the Employment Counselor/Comedy Writer Combo Pack, with an occasional MarCom Writer snippet thrown in.

But now I’m focusing on a comedy thriller I’m working on (“Explode”), and want to brand myself as both my Comedy Writer self and my MarCom Writer self, since that’s my day- job- career path. I have to re-brand myself and hang out with my comedy-and-mystery-writer Twitter-peeps, rather than my job counselor ones. Plus, some of my comedy stuff is edgier than some job hunters looking for job search advice might think of as, uh, appropriate.  Which means I’ll likely lose the folks that are mostly interested in job search advice, and don’t give a crap about the comedy. But that’s the way the branding iron sizzles.

Nevertheless, here comes some branding advice for job seekers:

  • The self you most want to focus on at this point is how you should brand yourself.
  • If you have more than one self you want to project, it’s okay if there’s some overlap, unless you’re simultaneously trying to brand yourself as conservative religious Republican and porn star. In which case, good luck to you.
  • If some would-be employers are less than enthusiastic about the you that you’re projecting, then guess what? Those aren’t the right employers for you at this point in your life, anyway.
  • Here’s my shameless self-plug: though I’ll mostly be concentrating on my novel, this blog has a plethora of posts already on various job search topics, so feel free to peruse.
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